
Scaena — Gallery-Commerce Platform (scaena.art)
The Problem
Most art sites look beautiful but don’t guide visitors toward buying, joining the community, or engaging with exhibitions — resulting in weak conversion and low retention.
What I Built
A gallery-first commerce experience with PAS-driven messaging, curated collections, community hooks, and conversion-ready flows designed to move visitors from discovery → desire → action.
Results
- Outcome: Clear conversion journey from homepage story → collection exploration → inquiry/checkout
- Outcome: Stronger brand authority with gallery-grade presentation and editorial copy
- Outcome: Improved retention via community + guestlist + newsletter capture loops
- Outcome: Scalable structure for rotating collections and exhibitions without redesigning pages

